NS Shopping said on the 15th that it will operate a brand pop-up store together with Homeplus Express at NS Food Festa 2026 Iksan, a food culture festival in the North Jeolla Province city.
The pop-up store will open Oct. 16-17 at Harim First Kitchen in Iksan, North Jeolla Province. It is designed to introduce customers to Homeplus Express, which has been undergoing changes since joining Harim Group. NS Shopping has run Homeplus Express since acquiring the chain on June 23.
The site will feature sales booths where visitors can see key Homeplus Express products in person. Events will also let visitors view, taste and try the products.
The company will also present Homeplus Express's new start and growth vision. The pop-up will be organized so that visitors can understand the freshness and convenient grocery shopping the brand aims to deliver through various content prepared on site.
"This is a meaningful occasion to introduce Homeplus Express, now part of the Harim Group family, directly to customers visiting NS Food Festa," NS Shopping CEO Cho Hang-mok said. "We will make preparations so that visitors can experience the value and growth potential of Homeplus Express."
NS Food Festa 2026 Iksan is co-hosted by NS Shopping and the city of Iksan, with programs including a cooking competition, tastings and sales, cooking classes and a gourmet tour.
