Hyundai Motor Group is accelerating its push into the global autonomous driving market, leaning on artificial intelligence to expand its pool of driving data and on production capacity of about 7 million vehicles a year. The group aims to surpass the cumulative driving data amassed by front-runners such as Tesla by 2033.
Park Min-woo, president and head of the AVP Division at Hyundai Motor and Kia, laid out the strategy at a media day on autonomous driving held on the 11th at the headquarters of 42dot in Seongnam, Gyeonggi Province. At its center is what the group calls a "data flywheel": data collected from mass-produced vehicles is used to refine AI models, and vehicles equipped with the improved models generate still more data. The group also plans to add a vision-language-action model to layer reasoning capabilities onto visual information.
Hyundai will roll out Nvidia-based Level 2+ autonomous driving in mass-produced vehicles in the first half of 2028, followed by Level 2++ in the second half. In the second half of 2029, it will begin mass production of Level 2++ systems built on its own platform, Atria AI. "Once full-scale mass production of autonomous driving systems begins, we will overtake our competitors' data volumes within five years," a company official said.
