Global smart home brand Roborock is opening a hands-on pop-up store for its new products at Starfield Suwon.
Roborock said on the 3rd that it will run the pop-up store, called F25 PLAYGROUND, at Starfield Suwon through the 13th of this month. Built around the theme of "cleaning play for everyone," the space lets visitors compare and try out the Roborock F25 series of vacuum-and-mop cleaners.
On display are the F25 Ultra, which combines steam cleaning with high-temperature washing, and the F25 Ace Pro, which uses ultra-high-density foam-based cleaning technology. The F25 Ultra Steam Gen 2, a new model set for release in Korea, is also being unveiled for the first time at the pop-up store.
The hands-on programs are set up as games. In "Blast the Dirt Away," visitors clean up household stains to test the vacuum suction and wet-and-dry cleaning performance. In "Clean Sweep, Spot the Difference," they can check out the JetFoaming cleaning function, the foam-based washing technology used in the F25 Ace Pro. Other programs include "Catch the Dust" and "F25 CLEAN, Master of Cleaning."
A Roborock official said the pop-up store was designed so that visitors could try the F25 series in one place and see the differences between models in an easy and entertaining way. The official added that the company hopes the programs give visitors a chance to find the product that best fits their living environment and cleaning habits.
