A public sale apartment complex offering strong access to Seoul, a new rail link and price competitiveness under South Korea's price cap on new homes will begin sales in the Bucheon Daejang district, one of the third-generation new towns.
Korea Land & Housing Corporation (LH) and a consortium led by Namkwang Construction will offer "Bucheon Daejang Housetory Decent," to be built on the A-2 block of the Bucheon Daejang public housing district in Bucheon, Gyeonggi Province, next month.
The complex will comprise 548 units in three sizes of 59, 74 and 84 square meters. The LH-Namkwang consortium is the developer, while the Namkwang consortium will handle construction. A model house is scheduled to open next month.
The complex will benefit from the planned Daejang Station on the Daejang-Hongdae Line, giving residents strong access to Seoul. The line is a metropolitan railway running 20.1 kilometers with 12 stations, starting in Bucheon Daejang and passing through Seoul's Gangseo and Yangcheon districts and Digital Media City before reaching Hongik University Station. The project targets a 2031 opening and was 6% complete as of March this year. Once the line opens, travel time to Hongik University Station will be cut to about 20 minutes. The area is also tied to broader transit expansion plans, including the planned GTX-D linking Incheon International Airport to the Gangnam area via Bucheon Daejang, and a planned S-BRT connecting Bucheon Stadium Station to Gimpo Airport.
Large corporate research and development facilities supporting the district's self-sufficiency will also be built nearby. In the Bucheon Daejang No. 1 Urban High-Tech Industrial Complex, SK Group will invest more than 1 trillion won ($720 million) to build the SK Green Techno Campus on a site of about 137,000 square meters within the Daejang district. Once completed, about 3,000 R&D staff from affiliates including SK Innovation are set to move in. Machine tool maker DN Solutions will also spend 240 billion won ($173 million) to build an advanced technology R&D center on a 14,334-square-meter site, targeting completion in 2028.
Sites for a kindergarten and elementary, middle and high schools are all planned within walking distance of the complex, pointing to solid education infrastructure. A central commercial district and a mixed-use shopping and cultural complex are to be built nearby, and the complex will be developed as an eco-friendly project connected to waterside walking paths and green corridors.
Price competitiveness under the price cap on new homes is another draw. Presale prices for 84-square-meter units at recent private-sector complexes in Bucheon have climbed to as much as around 1.1 billion won in Sosa District and up to around 1.6 billion won in Wonmi District, and the price stability of public sale housing is seen as lowering the barrier to entry for buyers.
The brand's track record is also notable. "Yeokgok District Housetory," a newlywed hope town project offered in the nearby Yeokgok district in July, drew 5,608 applications for 570 units in the main application round, an average ratio of 9.8 to 1 and a high of 15.2 to 1. Buyers may also look to the premium of a Housetory brand town totaling 5,280 units that will extend across Bucheon and Incheon's Gyeyang area.
"Bucheon Daejang Housetory Decent offers both access to Seoul and proximity between homes and workplaces, and because it is supplied at a reasonable price under the price cap on new homes, we expect continued interest from people buying a home to live in," an official involved in the sale said. "We will do our utmost to carry the brand trust confirmed in the Yeokgok district over to this complex as well."
The model house will be built in the area of 529-38 Sang-dong, Wonmi District, Bucheon, Gyeonggi Province, near Samsan Gymnasium Station on Seoul Subway Line 7.
