Hyundai Engineering & Construction said Monday it has carried out a brand renewal to mark the 20th anniversary of the launch of its apartment brand "Hillstate."
Launched in September 2006 with the slogan "Every value you want to put in a home," Hillstate has established itself over 20 years as one of Korea's leading apartment brands.
The newly unveiled brand identity (BI) maintains Hillstate's heritage while being styled in a more concise and intuitive form. The company explained that it has refashioned the flowing curves, one of Hillstate's symbols, into a modern and clear silhouette, and adjusted the brightness and saturation of its signature burgundy color to give it a more sophisticated and stable tone.
Hyundai E&C also plans to significantly strengthen its residential services in connection with the new BI. It will expand the "H Culture Club," which has been applied first to its high-end residential brand "The H," to Hillstate complexes. The H Culture Club is a customized service provided across residents' daily lives, including culture, arts, leisure, health, and living convenience. Residents who apply through Hillstate's official website can, after consultation, enjoy specialized programs within their complexes, such as cultural courses in collaboration with Hyundai Department Store's culture center, collaboration menus with star chefs, and book curation. Hyundai E&C plans to roll out the H Culture Club sequentially, starting with some content depending on each complex's conditions.
"Through this brand renewal, we will further advance our innovative technologies and services and carefully care for the diverse daily lives of residents to provide higher residential satisfaction," a Hyundai E&C official said.
