E-mart's affiliated retail channels have launched large-scale discounts across the board in June. From hypermarkets to supermarkets (SSM), e-commerce, and specialty stores, four Shinsegae retail channels are running discount campaigns at the same time, widening consumer choice.
E-mart will open "Peacock Day," selling all items from its premium home meal replacement brand "Peacock" on a 2+1 basis starting June 19. Refrigerated, frozen, and shelf-stable products will run for three days through June 21, while meal kits will run for two days through June 20. This is the first time all items are being offered 2+1, and cross-product purchases are also possible. Meal kits can be mixed within the meal kit category, while other products can be combined regardless of category.
At Peacock Day, customers can find flagship products such as "NEW Songtan-style Budae Jjigae," "Perilla Oil Perilla Seed Makguksu," and "Olive Oil 500ml (Picual)." June's new products are also included in the 2+1 offer. New releases include three "Peacock x Chinese Witch" items (Chinese cold noodles, Taiwanese beef noodles, and dried pollack jjamppong) developed with a popular chef, as well as Wando abalone seaweed soup, domestic chestnut pie, cheese sticks, and honey garlic twist. The event runs at E-mart stores nationwide and on SSG.com. Peacock Day is planned to be held twice a year, in the first and second halves.
E-mart Everyday, a supermarket chain, is offering half-price discounts on fresh foods through June 24 to mark its 17th anniversary. Its flagship product "Tantan Pork Pork Belly and Shoulder Roast (600g)" will sell for 7,990 won, 50% off, when earning Shinsegae points. "Farmer's Pick Sweetness-Selected Apples (5-6 pieces, domestic)" are priced at 11,980 won, down 3,000 won. Processed foods are also offered at up to 50% off. "Haitai Ivy" and "Orion Nuneulgamja" are offered 1+1, while three types of "Ottogi Gogiri Makguksu," three types of "Kellogg's cereal," and seven types of "Dongwon Yangban Pouch Porridge" are 50% off when buying two or more. Sweetness-selected watermelon (whole, domestic) and onions (3kg, domestic) are also available at discounted prices.
E-commerce platform SSG.com is holding its grocery membership event "SSG 7 Club Week" through June 24, presenting around 100 member-exclusive special-priced items. Slow Farm smoked duck (400g) is available at around 7,000 won, 50% off, while Naturalism organic roasted chestnuts (240g) and Maeil Nut blueberries (20g, 23 packs) can be purchased for around 6,000 won and 14,000 won respectively. Seasonal produce such as super sweet corn and red potatoes are also offered at special prices. CJ Happy Bean domestic tofu jjigae, CJ Gourmet pizza, Sangha cheese, and Post granola are 50% off when buying two, while household goods such as 2080 toothpaste, Kleenex My Bidet, and Good Feel sanitary pads are offered 1+1. SSG 7 Club members who buy 100,000 won or more in SSG Delivery products receive an additional 3,000 won in SSG Money on top of the existing 7%. New members are offered a "Welcome 700 Deal" to buy one of three items—Korean melon, cold noodles, or Hetbahn—for 700 won, as well as a 10,000 won shopping basket coupon usable on purchases of 50,000 won or more.
No Brand, E-mart's private brand (PB) specialty store, is holding a customer appreciation event through July 1 to mark its 10th anniversary. "Daewang Yogurt (1L)," which sold more than 2 million bottles last year, is offered as a 2-pack package product for 2,980 won, and U.S.-made "Frozen Beef Brisket Ready Grill (1kg)," which sold more than 420,000 units, is offered at 9,980 won. "Our Rice Bowl (210g)" is newly launched as a 6-pack bundle selling for 3,980 won, about 30% cheaper than buying the same quantity individually. As 10th anniversary products, "Sliced Kimchi (4kg)" at 15,980 won and "Chicken Feet and Makchang (300g)" at 8,580 won are also being offered. "Animal Crackers (500g)," popular when it launched in 2016, is being relaunched at 2,980 won after about 10 years. No Brand's sales in May this year grew about 55-fold compared to September 2016, just after the launch of its first specialty store "Yongin Bora branch," and it currently operates around 270 specialty stores nationwide.
