A pet insurance product exclusively for E-mart customers has emerged. This marks the first time an insurer has partnered with a retail channel to introduce an exclusive pet insurance product.
DB Insurance (005830.KS) announced Tuesday that it had signed a business agreement to sell pet insurance through E-mart and its pet specialty brand Molly's.
Molly's, operated by E-mart, is a specialty store offering services across a pet's entire life, from selling pet supplies to grooming and hotel services. DB Insurance plans to expand its pet insurance business through E-mart Molly's strong offline sales network.
In particular, through this agreement, the two companies decided to launch "Olla! Pet Insurance," a pet insurance product exclusive to E-mart Molly's. The product features practical pricing starting at the 10,000 won range per month and reasonable coverage. Pets can enroll up to a maximum age of 12 years, and coverage can be extended up to 20 years through renewal, significantly reducing concerns for owners raising senior dogs.
"We hope insurance for pet owners becomes more active," a DB Insurance official said. "We will continue to strive to lead the overall pet market through cooperation with E-mart."
