Kleannara and Daiso have partnered to launch a value-for-money sanitary pad priced at 1,000 won for a 10-pack. Previously, the cheapest sanitary pad available at Daiso for 1,000 won was the "Soonsuhan Cotton Silky Soft Medium 4-pack," which worked out to about 250 won per pad. The new product brings the price down to 100 won per pad.
Daiso, the uniform-price daily goods retailer, said Wednesday that it has launched "Pure Kleannara Sanitary Pads," priced at 1,000 won for 10 pieces. The product is manufactured at Kleannara's Cheongju plant and has passed sanitary product standards and specification testing.
Daiso maintains a high proportion of 1,000-won items across its entire product lineup. The company also implements a uniform-price policy to improve accessibility to daily necessities. This time, Daiso priced the 10-piece small pack at 1,000 won based on its management philosophy of "uniform pricing" and the "thousand-won spirit."
"In an era of high prices, we designed this product so that consumers can purchase daily necessities without burden," a Daiso official said. "We will continue to introduce products that help stabilize household economies based on our uniform-price policy and the thousand-won spirit."
Wave of Ultra-Low-Cost Sanitary Pad Launches
Following President Lee Jae-myung's remarks that domestic sanitary pad prices were too expensive, manufacturers and retailers have rolled out a series of ultra-low-cost sanitary pads.
On January 20, President Lee said at a Cabinet meeting that sanitary pad prices in Korea were higher than overseas, and instructed officials to review plans to produce basic-quality, low-cost sanitary pads and supply them free of charge. According to a 2024 report from IBMNC, a private research institute in London, comparing global sanitary pad costs, Korea ranked 7th out of 30 countries worldwide in sanitary pad prices.
Following the president's remarks, in early March, Homeplus became the first hypermarket chain to launch a "99 won per piece" sanitary pad. In the same month, Yuhan-Kimberly also launched "Good Feel Pure Super Long Overnight," expanding its mid- to low-priced product offerings. Last month, LG Unicharm introduced "Sofy Regular," priced at 50% of its premium product line. Coupang is also selling sanitary pads under its private brand (PB) "Lunami."
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