Amorepacific announced Monday that its derma brand Aestura is expanding into the European market through global cosmetics retailer Sephora.
According to Amorepacific, Aestura will sequentially enter approximately 680 Sephora brick-and-mortar stores across 17 European countries, including France, Germany, Italy, and Spain, following its debut on Sephora's European online platform in February.
For this launch, Aestura is participating as a brand introducing Korean skincare in connection with Sephora's "Skincare Trend Story" campaign. The company plans to showcase key products for sensitive skin, including the Atobarrier365 Cream, which has surpassed 10 million units in cumulative sales, along with serums and Hydro Soothing Cream.
The Atobarrier365 Cream garnered attention from local consumers after ranking among the "Top 5 Moisturizers" at Sephora U.S. following its American market launch last year.
An Aestura spokesperson said, "This launch across 17 European countries through Sephora is significant in that it coincides with Sephora's core trend campaign."
