Hanwha Corporation Construction Division announced that 'Hanwha Forrena Ulsan Muger', which was introduced in Mugeo-dong, Nam-gu, Ulsan, was 100% completed in an unranked contract held on the 27th. In the industry, it is estimated that specialized design and strategic marketing with enhanced marketability led to early sales. Real estate experts are in the mood to see this box office as a result of predictions. The site of the complex used to be the home of Hanwha Chemical's Ulsan factory, and has been regarded as an 'envied residence' among local residents due to its quiet environment and excellent living conditions. In particular, the surrounding area is being reorganized into a large-scale brand residential town, so expectations for future value increases are high. Also, since it was the first Forrena apartment introduced in Ulsan, they paid close attention to marketability. From the entrance to the exterior of the complex, the design “Forrena Exterior,” which applied luxurious colors and patterns unique to Forrena, was reflected, and community facilities were also differentiated. The first sky lounge is planned to be built in Nam-gu, Ulsan, and various cultural facilities such as a book house, cafe, golf driving range, fitness center, and GX room will also be built, as well as a daycare center and guest house. The interior design has also been upgraded. Glass railings were applied to the living room window of all furniture to ensure a sense of openness, a spacious utility room where a washing machine and dryer can be placed side by side, and the “Forrena Edge Look,” a product selected by Good Design, was applied to the wall pad and outlet. It also provides a household warehouse for all generations in the basement. In addition to specialized design and community structure acting as preferred factors for actual demand groups, it was assessed that various marketing activities that increased customer loyalty, such as recruiting Forrena memberships (Club Forrena), running small business briefings every day, and hosting large-scale lectures and sample house premieres, also played a major role. An official said, “Achieving early contract completion in a difficult local pre-sale market environment proved the brand power of 'Hanwha Forrena', which is significant and has brand recognition and marketability,” and “in addition to the brand, excellent location, future value, and strategic marketing played a major role, leading to early sales.”
