Lotte Hotels & Resorts said on the 22nd that Signiel Seoul and Signiel Busan each earned two Keys in the "2026 Michelin Key Selection" announced by the Michelin Guide. The Michelin Key is a rating the guide awards to hotels based on service, facilities, guest experience and connection to the local area, with two Keys signifying a hotel that offers an "exceptional stay."
Signiel Seoul, located on floors 76 to 101 of Lotte World Tower, drew praise for a location offering views of downtown Seoul and the Han River, its "Salon de Signiel" lounge, and food and beverage services that have attracted foreign guests. In July and August this year, foreign guests at Signiel Seoul rose about 20% from a year earlier, while room sales increased about 15% over the same period. Michelin said, "Signiel Seoul boasts one of the world's most remarkable skylines," describing it as "a space where five-star formality and modern sophistication coexist."
At Signiel Busan, extended-stay packages combining Haeundae ocean views with cultural performances have won a strong response from guests. Foreign guest numbers in July and August this year rose about 60% from the same period a year earlier, with foreign guests staying an average of three to four nights. Notably, the hotel's Chinese restaurant "Chaoran" has been named a Michelin Guide Selected Restaurant for three straight years from 2024 through this year. Michelin described Signiel Busan as "a place that completes the balance of art, gastronomy and rest."
An official at Lotte Hotels & Resorts said, "It is meaningful that not only the hotel's competitiveness but also the service and hospitality values Signiel pursues have been recognized," adding, "We will strengthen our competitiveness as Korea's leading luxury hotel brand through differentiated experiences and service."
The Michelin Guide has published its Key Selection since last year. This year it selected 2,832 hotels worldwide. In Korea, nine hotels were named Key hotels — three with two Keys and six with one Key. No hotel received the top three-Key rating.
Four Seasons Hotel Seoul also joined this year's two-Key list. After being awarded one Michelin Key last year, the hotel earned two Keys this year. The Michelin Guide highlighted its room design and comfort as well as its in-house dining as key features.
