Cho Jwa-jin, who took office last month as chief executive officer of Hana Tour (039130.KS), has bought 3,200 shares of the company with personal funds.
Hana Tour said on the 11th that Cho purchased the 3,200 shares on the open market on the 9th at 33,135 won each, for a total of 106.03 million won.
Cho said the purchase marks the start of a plan to buy about 100 million won worth of company stock every year during the tenure. Cho also said the shares would not be sold while in office, adding a desire to be judged by his management record over his term rather than by short-term share price moves.
"We need to look in the same direction as shareholders and share the results of management with them," Cho said. "I will steadily buy company shares every year and will not sell them while in office."
Since taking office, Cho has adopted "Hana Tour Chapter 2" as the company's management banner, pursuing three growth pillars: interest-based travel, an inbound platform and an AI travel companion. The interest-based travel strategy calls for expanding travel products that reflect customers' interests and lifestyles. Through the inbound platform, the company offers foreign customers domestic tourism content spanning K-beauty, medical services, wellness, dining and performances. Its H-AI service, currently in operation, will be upgraded to support everything from travel research to booking.
