The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) said Tuesday that they had successfully concluded the "2026 Korea-Thailand K-Content Biz Week," held in Bangkok, Thailand, from June 30 to July 2. The event drew 30 Korean content companies and 65 Thai buyers, who took part in business consultations, investment presentations, and networking programs.
A total of 269 one-on-one business consultations were held during the event. The consultations were valued at approximately $31 million (about 48.5 billion won), and 12 memorandums of understanding (MOUs) were signed on site, boosting the prospects of Korean companies entering the Thai market.
The Biz Week was more than a simple consultation session, also running support programs to strengthen participating companies' capabilities for overseas expansion. Ahead of the event, training was provided on business-to-business (B2B) strategies targeting the Thai market and on drafting business plans. Customized pitching programs were also prepared for each company to enhance their presentation skills before investors and buyers.
At the Thai market entry strategy forum held on the first day, participants shared information on the local content distribution environment, consumption trends, copyright protection policies, changes in laws and regulations, and artificial intelligence (AI)-based content copyright issues. This was followed by expert consultations in fields such as broadcasting, games, and licensing, where participating companies discussed the practical advice and business strategies needed for entering the Thai market.
At the export consultation session, the event's core program, participating companies each held an average of more than nine consultations, developing concrete possibilities for business cooperation with local buyers. Buyers from various fields, including not only content companies but also platform and consumer goods companies, took part, broadening the scope of cooperation. The MOUs reached during the consultations raised the likelihood of future contract signings.
At the close of the event, a business pitching and exchange program involving Korean companies and Thai buyers was held. Nine Korean companies introduced their content and business models to showcase their competitiveness, and discussed follow-up cooperation measures through on-site networking.
KOCCA plans to continue post-event support, including providing company-specific reports analyzing the consultation results. The agency also plans to hold a second "2026 Korea-Thailand K-Content Biz Week" in Bangkok, Thailand, this October to continue supporting Korean content companies' entry into the Southeast Asian market and expansion of overseas sales channels.
"Through this event, Korean content companies achieved results in discovering new business opportunities in the Thai market and expanding their local cooperation networks," said Kim Chul-min, head of KOCCA's Thailand Business Center. "We will continue our support for K-content companies' overseas expansion and export growth going forward."
