KT (030200.KS) is adding 14 artificial intelligence agents specialized in core telecom services, including plan inquiries and membership benefits, to its customer app My KT.
KT said on the 29th that it is rebuilding the My KT app as an AI-driven app to strengthen convenience and personalization.
The company has added a personalized message area at the top of the app's home and benefits screens. Based on usage patterns, subscribed products and membership data, the app now proposes benefits a customer is likely to need. Previously, customers had to search for benefits themselves within the app.
KT has also placed an AI agent called My AI at the front of the app, letting customers ask questions and see answers immediately. The app suggests sample questions for each major service area. My AI consists of 14 AI agents specialized in areas such as plan inquiries, supplementary services, membership and long-term customer benefits. Customers can get information through conversations with My AI and use each agent to complete related tasks directly or connect to the service they need.
Through the revamp, KT aims to reduce the time customers spend searching for services or waiting for a consultation, and to change the app experience into one that proposes services and benefits first. To mark the launch, the company will run a customer trial promotion from Oct. 12 to Oct. 31. Customers who try the personalized benefits and the AI-recommended question-and-answer feature will be entered into a drawing for prizes including the Galaxy Z Fold8 and the Galaxy Watch9.
"We focused on fixing the inconveniences customers feel while using our services and on offering needed benefits and AI services first," said Park Hyun-jin, executive vice president and head of KT's Customer Division. "We will continue to expand customer experiences that combine AI with our telecom capabilities."
