Hyundai Motor Group is bringing a world-class hands-on science exhibition to South Korea through a partnership with the Exploratorium of the United States.
Hyundai Motor (005380.KS) Group said on the 6th that it will hold "Have Fun With Science," a pop-up exhibition offering direct experience with basic science, at Hyundai Motorstudio in Seoul's Gangnam district from Oct. 6 to Dec. 15.
The group planned the exhibition together with the Exploratorium, which has a long history of interactive exhibits. Located at Pier 15 on San Francisco's Embarcadero, the Exploratorium was founded in 1969 by physicist Frank Oppenheimer. It is regarded as a leading model of science education for pioneering the "hands-on" approach, in which visitors touch and experiment with exhibits to discover scientific principles — a method that has influenced science museums worldwide.
"Have Fun With Science" features 12 interactive exhibits that let visitors experiment with and understand basic scientific principles including motion, ecology, light and sound. Among the main exhibits are a balancing activity on a moving board, a relay game that demonstrates the laws of energy through chains of falling domino blocks, and a teamwork game in which several participants cooperate to move wooden blocks.
The space also includes an art piece in which visitors observe sand dunes formed by wind to explore how desert ridges take shape, and a social science exhibit that invites visitors to pick keywords related to technology, culture and the environment and discuss directions for designing the future. The layout is intended to let visitors experience the pleasure of science naturally.
Three ongoing programs using electrical circuits and electronic devices are also running, allowing visitors to connect circuits themselves and learn how electricity works. In a drawing machine workshop, open to both advance reservations and walk-ins, participants build a machine that draws using rotational motion, an opportunity to develop creativity and scientific thinking at the same time.
On the evening of the 6th, the exhibition's opening day, a night program for adult visitors called "Spin the Night" will be held. The special opening event extends the concept of "spin" into physical, visual and culinary experiences, inviting participants to see daily life anew and explore the scientific principles hidden within it.
The program includes "Science of Cocktails," where cocktails are served alongside scientific explanations, and "Take Apart," in which participants disassemble everyday electronic devices. Both are designed to help adult visitors experience science through play and creation.
Hyundai Motor Group plans to invite various science and creative communities during the exhibition period and to analyze visitor responses collected on site, using the findings to develop content and shape operations for the hands-on science center set to open at its Global Business Complex (GBC) in 2032.
"The hands-on science center at GBC aims to foster individual curiosity and create new ground for science education in Korea," said Jee Sung-won, senior vice president of the HMG Brand Experience Division at Hyundai Motor Group. "We hope many people will become curious about science through hands-on content that is still relatively unfamiliar in Korea, and feel the joy of creative experience."
