Coupang said on the 2nd that it is officially launching its "Rocket Direct Purchase Europe" store to meet growing demand for European goods.
The store carries about 380 products from 80 popular brands across Europe, including Germany, Italy and Switzerland.
Featured brands include HiPP, a German premium organic baby food maker; Rausch, a Swiss dermatological hair care brand with 135 years of history; and Gocce, an Italian premium balsamic vinegar label. The store also offers Orthomol, a German premium supplement brand; Borotalco, an Italian personal care line; and Cherico, an Italian coffee brand.
To mark the launch, Coupang is offering discount coupons worth up to 3,000 won to customers who buy items from the store throughout October.
The company is also running its "Global Shopping Day" promotion through the 7th of this month. Global Shopping Day is a direct-purchase showcase that Coupang holds on the first day of each month. This edition features about 40,000 products from global brands across categories including European goods, consumer electronics and digital devices, fashion, health foods, food, home and kitchen, and camping.
A Coupang official said the company plans to keep expanding the competitiveness of its global product lineup so that customers can experience popular items from around the world more conveniently.
