LH Chief Urges Tighter Mortgage Cap on Homes Under 1.5 Billion Won

"Housing Supply Takes Time, So Loan Curbs Are Needed" Corporate In-House Loans at Firms Like Samsung Electronics Should Also Be "Regulated Where Possible"

Finance|
| Updated 2026.10.01. 20:15:54
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By Woo Young-tak and Chun Min-ahtak@sedaily.com, mina@sedaily.com
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Lee Sung-hoon, president of Korea Land and Housing Corp., attends the third pan-government meeting on accelerating housing supply at the Government Complex Seoul in Jongno District, Seoul, on the 30th. Newis1 - Seoul Economic Daily Finance News from South Korea
Lee Sung-hoon, president of Korea Land and Housing Corp., attends the third pan-government meeting on accelerating housing supply at the Government Complex Seoul in Jongno District, Seoul, on the 30th. Newis1

Speaking at a press briefing held in Yongin, Gyeonggi Province, on Sept. 30, Lee said, "Because a time lag in housing supply is inevitable, now is the time when lending regulation is needed."

Under current rules, the mortgage cap for home purchases in the greater Seoul area and regulated zones is 600 million won for homes valued at 1.5 billion won or less. First-time buyers can borrow up to a loan-to-value (LTV) ratio of 70%. "People are said to be competitively buying homes by borrowing the full 600 million won up to the 70% LTV," Lee said, stressing that it is "bad for the community."

Lee also said that in-house loans offered by companies such as Samsung Electronics "should be regulated if possible." He said LH's own in-house lending program also exceeds government guidelines, and that the company would discuss bringing it in line with the standards in consultation with its union. Lee drew a line, however, saying there had been no discussions with the Financial Services Commission or the Ministry of Finance and Economy, the ministries overseeing lending regulations.

Meanwhile, data from the Korea Real Estate Board showed that weekly apartment prices in Seoul rose for an 86th consecutive week in the fourth week of September, surpassing the longest streak recorded under the Moon Jae-in administration.

Original reporting by Woo Young-tak and Chun Min-ah for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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