Lotte Duty Free said on the 30th that it signed a memorandum of understanding with global cosmetics brand SK-II at 2026 TFWA World, the world's largest duty-free trade show, held in Cannes, France, on the 28th.
The two companies will cooperate in five areas: strengthening customer service and consultations, differentiating services at the Incheon Airport store, expanding joint promotions, developing joint business plans and markets, and identifying new collaborations.
Lotte Duty Free's main Myeongdong store will expand its SK-II section and operate a dedicated space offering consultations tailored to each customer's skin concerns and needs. The Incheon Airport store will introduce a gift service exclusive to Lotte Duty Free, featuring decorations based on the first letter of a customer's name along with premium ribbons. In the first quarter of next year, the Myeongdong store will host an event for top-tier customers, where SK-II skin care specialists will introduce Pitera, the brand's signature ingredient, and skin care methods.
During the trade show, Lotte Duty Free also signed memorandums of understanding with other major global brands, including Moët Hennessy, LVMH Beauty and William Grant & Sons. The company plans to broaden the scope of cooperation with these partners from product sourcing to store operations and marketing.
