Korea Tourism Organization Opens K-Drama Experience Exhibition in Seoul

On View at HiKR Ground Through Nov. 19 Travel Routes Tied to More Than 40 Dramas

Culture|
|
By Kim Sun-youngearthgirl@sedaily.com
||
A still from the drama "Hotel Del Luna." Photo courtesy of CJ ENM - Seoul Economic Daily Culture News from South Korea
A still from the drama "Hotel Del Luna." Photo courtesy of CJ ENM

An exhibition where visitors can experience famous scenes from more than 40 popular K-dramas and receive recommendations for regional travel routes tailored to their tastes is opening in Seoul.

The Korea Tourism Organization said on the 21st that it will host the "K-Drama Experience Exhibition" with Studio Dragon at HiKR Ground on Cheonggyecheon-ro in Seoul's Jung-gu district through Nov. 19. The exhibition is themed "Scenes to Destinations."

The exhibition features more than 40 Studio Dragon dramas, including "Goblin," "Mr. Sunshine," "Hotel Del Luna," "Crash Landing on You," "True Beauty," "Vincenzo," "Hometown Cha-Cha-Cha," "Yumi's Cells," "Our Blues," "Queen of Tears" and "Tyrant's Chef." Visitors can view memorable lines and scenes from each title, along with soundtracks, filming props and information about actual shooting locations.

Hands-on programs let visitors type lines from the dramas to create their own scripts, or collect postcards of memorable lines and scenes, record-shaped pieces and prop stickers. When visitors scan items collected at the exhibition at a kiosk, the system analyzes their preferences, recommends travel routes to regional cities and issues a ticket containing related travel information.

The tourism agency is also organizing a "K-Drama Filming Location Travel Showcase" in partnership with global online travel agencies. Travel packages linked to drama filming locations can be purchased on site at the showcase.

Original reporting by Kim Sun-young for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
2:02
World News Day 2026 — Know the facts. Understand what matters. #ChooseTrustedJournalism

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.